Friday, June 21, 2013

He IS Iron Man!


Well it's confirmed. Robert Downey Jr. has been a busy man. He has not only been in 2 of the top 5 grossing films of all time, but he's just solidified his future as Tony Stark for Marvel AS WELL AS signed a deal with HTC to be their pitch man.

I don't know about you, but for a guy who has had a pretty bad run in with addiction and the law, RDJ seems to have really come around. Good for him.

Full PR after the jump.

Here's the press release from Marvel:

“I am Iron Man.”

Tony Stark’s famous closing line to the very first Iron Man film takes on new life today as Marvel is pleased to announce the signing of Robert Downey, Jr. to reprise the role of the “billionaire, genius, playboy, philanthropist.”

Under the two-picture agreement, Downey will star as Tony Stark/Iron Man in “Marvel’s The Avengers 2” and “Marvel’s The Avengers 3.” Downey is represented at CAA by Bryan Lourd, Jim Toth and Matt Leaf and by his attorneys Tom Hansen and Stewart Brookman of the firm Hansen Jacobson.

Downey, Jr.’s last two Marvel films, 2012’s “Marvel’s The Avengers” and this year’s “Iron Man 3,” rank as two of the top five grossing films of all time, collectively earning over $2.7 billion worldwide to date. “Marvel’s The Avengers 2” is being written and directed by Joss Whedon. Featuring favorites from the first Avengers film and new Marvel characters never before seen on the big screen, “Marvel’s The Avengers 2” is slated to begin production in March 2014 and open in theaters May 1, 2015.

This PR doesn't say anything about an Iron Man 4. So we will simply have to assume that Gwyneth Paltrow wasn't lying when she said there would be no Iron Man 4. Still, It's nice to know that RDJ will be around for the next two Avengers films.

And the news from HTC comes to us via Bloomberg:

HTC has enlisted actor Robert Downey Jr. for a two-year global marketing deal worth about $12 million to promote the Taiwanese company's smartphone brand, according to two people with knowledge of the plans.
Downey will feature in the campaign as himself, not the characters he plays in movies including Iron Man andSherlock Holmes, and will have final say over creative elements, the people said, declining to be named because the talks aren't public. The maker of the slim, metal HTC One handset will likely feature Downey in television, print and billboard ads, they said.
HTC, once the top-selling smartphone vendor in the U.S., has faced a plunge in market share amid product missteps and stiffer competition from Samsung Electronics, which spends about 10 times as much on marketing. Hiring one of Hollywood's top celebrities is part of its attempt to remain relevant among consumers after dropping to ninth place in global smartphone shipments, as Huawei Technologies and ZTE climbed, according to research firm IDC.
"We have nothing to announce today on a new marketing campaign," Sally Julien, a spokeswoman for HTC, wrote in an e-mail. The HTC One smartphone's "all-metal design has drawn overwhelmingly positive feedback from media and consumers alike. Anyone with a penchant for metal should be able to appreciate its appeal."
Alan Nierob of Creative Artists Agency, which represents Downey, didn't immediately comment.
Basically...It's good to be RDJ. 

1 comment:

  1. Ah, what a pleasant surprise. I could understand why an actor of his caliber would be sick of portraying the same character again and again, but I am happy to hear he's coming back.

    P.S. 11th (or 12th possibly) incarnation of the Doctor, Matt Smith, is leaving the show this December. It's a loooong-shot, but I'd love to see Downey in the role. He's charismatic, brilliant, and if he could even bring 25% of his Sherlock portrayal to the role, he would be an excellent Doctor. Just my two cents.

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